Copywriting

SUMMARY: Remember the Pet Rocks of the 1970s? Today's teens wouldn't dream of something so low tech for amusement. Instead, how about a virtual community where they can create their own customizable characters and spend their allowances buying furniture they can't sit on, in a room they can't sit in?

See how one company gets teens to convince their parents to let them buy online content. For some, it's so addictive that they actually are *grounded* and banned from the site for two weeks.

Plus, how they overcame the difficulties of teens using their parents' plastic and keeping the content G-rated. read the complete case study

SUMMARY: The testimonial of a happy customer often carries more weight with prospects than any message your marketing team can create. And having these customers featured in the media is a great way to tell your brand’s story.

Read how LinkedIn’s marketers find stories from happy customers and get them press coverage. Includes advice on:
o Stories to avoid
o Matching a customer with the right reporter
o Preparing customers for interviews read the complete article

SUMMARY: Dear MarketingSherpa Reader,

Can you share a quote about a test result, campaign lesson or other insight you gained in 2009 for our "Marketing Wisdom from the Field" report?

The 8th annual version of this report will be distributed in January 2010, at no cost to MarketingSherpa readers, and will feature approximately 100 of the year's best lessons compiled from you and your peers.

Please click here to share your quote:
http://sherpa.wisdomreport.sgizmo.com
(Deadline: December 31, 2009)

If you’ve never... read the complete article

By Anne Holland, Founder

What information do you give your copywriter, creative team or company bloggers to act on now?

You're probably giving them lists of product and service features, promotional campaign info and, perhaps, a branding memo outlining rules regarding slogans, trademarks, tone and such. But you're most likely not giving them keywords.

Keywords are the highly specific words that your target audience would use to describe anything that has to do with your offerings, as... read the complete blog post