Copywriting

SUMMARY: Remember the Pet Rocks of the 1970s? Today's teens wouldn't dream of something so low tech for amusement. Instead, how about a virtual community where they can create their own customizable characters and spend their allowances buying furniture they can't sit on, in a room they can't sit in?

See how one company gets teens to convince their parents to let them buy online content. For some, it's so addictive that they actually are *grounded* and banned from the site for two weeks.

Plus, how they overcame the difficulties of teens using their parents' plastic and keeping the content G-rated. read the complete case study

SUMMARY: Experienced marketers use expert endorsements and testimonials because they know they work wonders. But the industry is heavily regulated, so tread carefully.

We compiled a list of best practices to give you hands-on strategies, including tips on before and after photos, collecting affidavits and conducting product demonstrations. Plus, what danger areas you need to avoid. read the complete article

By Anne Holland, Founder

Should you file copyright for your online videos, webinar presentations, email newsletter articles, blogs, SEO-ed Web pages, podcasts, white papers ... and the rest of the "content" your marketing department produces? Yes and no.

First of all, make sure all your templates (e.g., PowerPoint slides, landing pages, brochures, images, and podcasts) include a formal copyright line. Do this routinely at least once a year. It's disgustingly easy for the line to... read the complete blog post