ContentBiz

SUMMARY: Want to grow your in-house list using a highly effective PPC campaign? Replicate the success of a financial newsletter company that tied its efforts to a major event. As a result, they got a 36% boost in free e-newsletter subscribers. Includes step-by-step process, tips and creative samples. read the complete case study

SUMMARY: Here’s a great case study for marketers looking to drive more members into longer-term subscriptions.

See how a marketer used a promotional gift to encourage customers to choose longer-term subscriptions during the launch of a paid membership service. The gift got 70% of customers to choose a two-year subscription, and recycling the gift offer several months after launch doubled conversions for an entire week. read the complete article

SUMMARY: "More than 6 out of 10 publishers (61%) focused on innovation in 2008. But that was still a slight decrease from 2007, when 65% of publishers said their focus was innovation." "Even though fewer marketers innovated in 2008, about 6% more marketers added Web 2.0 elements to their websites. The 45% of marketers who added dynamic site elements said they helped ad sales." "More marketers developed sites for mobile users – about 36% in 2008 compared to... view the complete research record

SUMMARY: If response to your print and online advertising is sagging or if you’re on a limited marketing budget, don’t despair. Let PR fill the void.

See how one marketer dumped most of their ad budget in favor of targeting journalists with a simple letter outlining their service and pointing out their similar demographics.

The tactic is working -- with PR, a blog and their affiliate network, they’re seeing 22% membership growth. And they're getting mentions in leading publications, including O, The Oprah Magazine, Consumer Reports and Redbook. read the complete interview

SUMMARY: How are paid content publishers managing in the recession? We recently partnered with the Specialized Information Publishers Foundation to survey marketers in the online subscription industry about current challenges and opportunities.

The following Special Report outlines key results of that research. Includes 10 new data charts and insights into:
o The top challenges facing paid content publishers
o The state of subscriber acquisition and retention rates
o Changing sources of revenue
o Plans for marketing investments, including a look at Web 2.0 technologies read the complete article

By Anne Holland, President

It was so funny -- there we were last week at our Selling Subscriptions Summit in New York talking about "Web 2.0," the new Internet where visitors create and organize content as much as professional publishers do.

We had Case Studies on how to market subscriptions via blogs, etc.

But what struck me, and some of our Summit attendees as well, was the fact that this was an "old-style" Summit. Speakers spoke and... read the complete blog post