Content Sales Online

SUMMARY: Publishers with premium content can find other ways to supplement their subscription revenues. One approach is to target users who may not want or need annual or monthly access.

A business information publisher created an online store to sell individual documents from its database. Includes search marketing, a blog and easy-to-use interface to market the site that have helped double traffic and triple revenue. read the complete case study

SUMMARY: Web 2.0 encompasses a daunting range of new channels and technologies for content publishers. To discover the best fit for your online marketing mix, you need to test.

Here’s some guidance from a travel publisher who has already trekked into Web 2.0 territory. Traffic is up, and they’ve boosted online book revenue 200%. Includes top 5 lessons. read the complete article

SUMMARY: "Nearly three fourths of the 98.4 million people in France, Germany, Italy, Spain, the United Kingdom and the United States that played a mobile game in December played a game that was found natively on the device, demonstrating an untapped potential for downloaded content." "Only 14.4 million, or 3.3% of, mobile subscribers in the United States and Western Europe downloaded a game in the month, versus 14.6 million (3.6%) in December 2006." "At 12.7%, Spain has the... view the complete research record

SUMMARY: What if you offer low-priced content on a pay-per-use basis but want customers to act more like subscribers with a long-term relationship to your site?

See how one company created its own virtual currency to also serve as a marketing tool to encourage customers to return. The system is working so well that they've had 48.5% compound annual revenue growth over the past five years and their repeat customer rate is 47%. read the complete interview

SUMMARY: If you could predict that one small change in your marketing could increase your profits by $500,000 over the next few years, would you be interested in finding out how? Well, Jesse Lipson, CEO, ShareFile, can tell you exactly how.

In fact, Lipson will demonstrate how modeling tools have helped him project future subscriber numbers at next month's Selling Online Subscription Summit in NYC. Lipson knows what he's talking about. In two years, Sharefile grew... read the complete article