Consumer Marketing

SUMMARY: Can segmenting email to boost relevancy help you weather an economic downturn? Take a look at this Case Study.

An eretailer has been using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes five easy-to-follow tactics and results from a day-of-the-week test. read the complete case study

SUMMARY: With limited marketing budgets, nonprofits are always struggling and looking for ways to stretch those dollars to boost their exposure and bring in more donations.

See how UNICEF doubled the exposure for its video content using MySpace and other social media outlets, which cost nothing. Plenty of tips, steps and strategy for anyone to try yourself. read the complete article

SUMMARY: "60 percent of online consumers indicated that it is either “extremely important” or “very important” for an online company to be environmentally-conscious, while only 9 percent felt that it is an unimportant factor" "45 percent of online consumers are willing to pay a premium of at least “5 percent or more” for a product that promotes environmentally-friendly attributes." "Over one-third (38 percent) of consumers are attracted to environmentally-conscious marketing that touts specific user benefits (i.e., saves money... view the complete research record

SUMMARY: Marketing in boom times has its own challenges, but when your customers do business in an industry experiencing a steep downturn, you face a new set of problems.

See how a company that markets online subscriptions to mortgage loan originators is weathering the impact of the home loan industry meltdown. Includes six tactics that resulted in double-digit revenue growth and an 87.5% lift in email response rates and registrations. read the complete interview

SUMMARY:

Time-honored marketing techniques no longer cut it in our
consumer-centered world, says Christopher Vollmer, VP, Booz
Allen Hamilton consulting. What used to work doesn't in a
world that is digitally accessible to audiences from anywhere at any time -- and responsive to their control.

Marketers who recognize this shift are the ones who will
profit from their willingness to invent new strategies for a new media environment that is always on. Giants like Coca-Cola,... read the complete article

By Anne Holland, Content Director

My husband types two-three words per minute (it’s true, I timed him once).

So, late last Tuesday night, when he decided to donate to Barack Obama’s campaign after watching a bunch of speeches on TV, he got me out of bed to go online and do it for him.

The donation form wasn’t anything unusual -- much like most charity and political sites. But, the next page, that ‘Thank... read the complete blog post