Consumer electronics

SUMMARY: Even the world's best email copy doesn't engage audiences the way a Hollywood thriller does. But, if you can borrow a tactic that makes movie magic, think how compelling your email can become.

This case study reviews how Blockbuster Express expanded its email marketing approach by reflecting the intrigue and excitement of the movies it vends. Learn how parent company, NCR, grew an already large email audience by more than 300% and increased same store (kiosk) revenues. read the complete case study

SUMMARY: People who find your website through a search engine can be highly qualified. This quality can stretch even further when they find you with specific, long-tail keywords.

See how one retailer earned a 9% conversion rate by targeting specific search terms. Find out how the team used highly targeted video and content to grab more real estate on search pages and convinced visitors to purchase. read the complete article

SUMMARY: "With cellular service saturation looming on the horizon — more than 9 out of 10 US online consumers own a mobile phone today — mobile operators have shifted their focus to subscriber churn." view the complete research record

SUMMARY: When Benjamin Hill joined Motorola as Senior Director of Global Marketing two years ago, the company didn't view the Internet as a marketing vehicle to support offline sales. Well, now they've certainly reversed that position! In our interview, Hill reveals the top five lessons he's learned about integrated offline/online marketing along the way: read the complete interview