Consumer demographic

SUMMARY: Giving consumers more control over the merchandise offers they get has been an effective marketing tactic for a few years now.

Still, our ears perked up when we saw the results from a teen eretailer who allows their finicky users to receive emails about only the brands they selected -- email-generated revenue jumped 318%. Plus, how they target non-responders four months later. read the complete case study

SUMMARY: Your marketing budget takes a big hit. Is it time to throw up your arms in despair? No, it’s time to get even more creative by focusing on lower-cost ways to get your job done.

Find out how a marketing director took lemons and made lemonade for a plastic surgeon by focusing on patients already coming through the door. Includes 11 steps and 7 creative samples. read the complete article

SUMMARY: "Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade." "During the third quarter of 2008, CPG spending and private label performance has improved, which is a trend being led by lower-income shoppers." view the complete research record

SUMMARY: 'Marketing to Women' book author Martha Barletta has researched the very different ways men and women shop, use email, and react to marketing messages. Our in-depth article based on her findings includes:
Factor #1: How to maximize word of mouth
Factor #2: Women seek "the perfect answer"
Factor #3: Add "people" to your creative
Factor #4: Test milestone marketing

The sexes are different in more ways than you thought. read the complete interview

SUMMARY: Mothers are among the most coveted consumers in the U.S. market. Their buying power tops $2.1 trillion annually. They control 85% of household income.

Part I of this Special Report will show you how to interact with and advertise to mom bloggers, and use events to get the attention of all mothers. Includes tips, stats, and plenty of examples. read the complete article

By Anne Holland, Founder

Using branded screensavers used to be one of the coolest marketing tactics out there. At its height, 600,000+ fans downloaded Tabasco screensavers each month. Then came desktop apps – my personal favorite was Vail Resort's – as well as branded IM ‘skins’ offered by marketers, such as Panasonic.

At 6 a.m. ET on Friday, September 12, 2008, handbag and design diva Kate Spade launched her version of the newest tactic to... read the complete blog post