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Conversion Optimization Case Studies: A/B testing in the product and on lead capture ads

Conversion Optimization Case Studies: A/B testing in the product and on lead capture ads

April 23, 2024

CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth

CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth

April 18, 2024

B2B Brand Awareness: Examples both big (integrated, geo-targeted marketing campaign) and small (bootstrapped startup’s new image)

B2B Brand Awareness: Examples both big (integrated, geo-targeted marketing campaign) and small (bootstrapped startup’s new image)

April 16, 2024

 


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More from MarketingSherpa Reporters

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Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (podcast episode #94)

Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (podcast episode #94)

April 11, 2024 — Frank Spitzer, CEO, Pelecanus, discussed startup grit, YouTube channel success, personal responsibility, and cultural adaptation on How I Made It In Marketing.

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Strategic Branding For Small Businesses: B2C rebranding and B2B advertising case studies

Strategic Branding For Small Businesses: B2C rebranding and B2B advertising case studies

April 9, 2024 — Read on to get ideas from a tech recruiter training company and an HVAC contractor.

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Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities

April 3, 2024 — Tom Amity, Co-founder & Chief Executive Officer, Entail, discussed marketing agility, rapid skill development, and marketing process efficiency.

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