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Strategic Marketing Communication: Don't do something for the sake of ticking a box

Strategic Marketing Communication: Don't do something for the sake of ticking a box

March 19, 2024 — Nik Maricic, Marketing Director, Asia Pacific, Ria Money Transfer, shared his thoughts and experiences on customer messaging strategy, creating marketing campaigns, and marketing adaptability.

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Influencer Partnership Preferences: What influencers seek in brand deals

Influencer Partnership Preferences: What influencers seek in brand deals

March 14, 2024 — Read on see data about the most and least important factors when deciding to work with a brand, most and least preferred industries to work with, partnership length preference, and if influencers prefer working alone or with representation.

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Adaptive Leadership: It’s never too late to reinvent yourself

Adaptive Leadership: It’s never too late to reinvent yourself

March 12, 2024 — Carlos Cantú, CMO, Freepik discussed marketing innovation, customer research, and adaptability.

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