Business Technology Marketing

SUMMARY: Old leads and past customers can be cultivated and made into hot prospects again with a tuned-up newsletter that's designed just for them, especially when you deliver better, more relevant content on a regular schedule.

See how a technology marketer increased conversions with better open rates (up 52%) and clickthroughs (up a whopping 1315%). Includes before and after samples. read the complete case study

SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more informative and cost-effective.

See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses. read the complete article

SUMMARY: You're familiar with the saying: "Keep your friends close and your enemies closer." When you're suddenly tasked to forge a strategic partnership with a competitor, just how close do you keep them?

See the six strategies a marketer took who climbed into bed with a longtime opponent. By focusing on the agreement, they've seen a 200% boost in new business. read the complete interview

SUMMARY: If you market business or consumer technology (software, services, servers, etc.), please take our new questionnaire. It only takes a few minutes to complete.

The research team will use the data to create a new Special Report on technology marketing for you:
Click to take questionnaire

*Yes*, we'll send you a complimentary Executive Summary of results (including useful data charts) shortly so you can use the data for your own marketing analysis. But, first, we... read the complete article

By Anne Holland, Content Director

If you’re in a services or B-to-B marketplace -- enterprise software, for example -- the last thing you’re probably doing is posting your prices on the company website.

Study after study reveals, however, that pricing information is precisely what prospects visiting your site are looking for:

- A June 2007 MarketingSherpa Study in partnership with Enquiro showed that pricing information was the No. 1 thing executives researching IT solutions in price ranges... read the complete blog post