Business technology marketing

SUMMARY: Users download widgets to their desktops to get simple services, such as weather and travel alerts. But how about a widget as a brand new channel for receiving media content?

Read how a trade publication marketer created a desktop application to deliver a digital edition of its weekly magazine and other preferred content directly to their readers’ computers. More than 29,000 of those readers now view four times as much content as an average website visitor. Subscriptions increased as costs were cut. read the complete case study

SUMMARY: Online surveys can really add to your bottom line. You learn valuable information about your customers. Doing them right can make them even more informative and cost-effective.

See how a software provider entices 12% of past customers and 31% of all new customers to complete their surveys. Includes a dozen tips to help you craft your survey and subject lines that will gather revenue-boosting responses. read the complete article

SUMMARY: "Personal experiences and prior relationships still trump all other communication factors, cited by 58% of respondents, with word of mouth and industry analyst coverage tying for a close second at 51%." "Consumer-generated media online essentially tied with traditional media outlets for influence, each cited by 28% and 27% of respondents, respectively." "Advertising (17%) and direct marketing (21%) were cited as the least important sources of information when it comes to generating short lists." view the complete research record

SUMMARY: Turning the launch of a super-technical product into an exciting, eye-popping event can take more than imagination and creativity. It can take marketing super-powers.

Find out how one marketer linked a technical product with a comic book-like superhero to create record-breaking responses. Includes clickthrough rates, creative samples and steps to turn your brand into a super-performer. read the complete interview

SUMMARY: Every marketing tactic gets more scrutiny when budgets face the sting of a struggling economy. Here is a glance at how marketers expect to tailor their investments in digital tactics during a downturn. read the complete article

By Anne Holland, Content Director

If you’re in a services or B-to-B marketplace -- enterprise software, for example -- the last thing you’re probably doing is posting your prices on the company website.

Study after study reveals, however, that pricing information is precisely what prospects visiting your site are looking for:

- A June 2007 MarketingSherpa Study in partnership with Enquiro showed that pricing information was the No. 1 thing executives researching IT solutions in price ranges... read the complete blog post