SUMMARY:
Webcasts aren’t just a way to collect leads. They can also be used for limited-time offers to convert viewers into immediate customers.
See how one company used live, streaming video from an exclusive, sold-out conference to compile a list of leads and offer a one-time promotion to encourage conversions for a new product line. The pitch helped them reach their goal in six minutes, generate more than 40,000 leads and is still chugging along as a lead-generation tool.
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