Business Services Marketing

SUMMARY: Webcasts aren’t just a way to collect leads. They can also be used for limited-time offers to convert viewers into immediate customers.

See how one company used live, streaming video from an exclusive, sold-out conference to compile a list of leads and offer a one-time promotion to encourage conversions for a new product line. The pitch helped them reach their goal in six minutes, generate more than 40,000 leads and is still chugging along as a lead-generation tool. read the complete case study

SUMMARY: Even B-to-B marketers can use YouTube and other video platforms as a marketing strategy. One company has been uploading videos for a year now to generate leads, reaching thousands of new viewers who aren't subscribers to their video newsletters.

Includes how to create a channel and insert a pitch for potential customers. Plus, tagging tips and why blip.tv is better than YouTube for some efforts. read the complete article

SUMMARY: "Spend money on word-of-mouth campaigns rather than on advertising." "Try to keep your launch budget stable throughout the implementation phase." view the complete research record

SUMMARY: So you've lost your marketing job and decided to begin consulting. This short article on Moira Vetter's Cracker Communications launch will definitely inspire you. Go for it! read the complete interview

SUMMARY: Despite the lagging US economy, the US dollar is still fairly strong on the exchange rate, mainly because everyone else's economies are also lagging. Now marketing firms outside the US are hoping to take advantage of this by promoting their low-to-Americans rates. read the complete article

By Anne Holland, President

Late last year, the folks at Three Deep Marketing (a firm offering survey software to the marketing community) asked me if I would help them get the word out about a questionnaire they wanted marketers to take.

I said yes -- as long as the questionnaire was truly for research purposes (not a lead gen device asking for contact info) and as long as I could share the resulting data with you guys.... read the complete blog post