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Past Book Reviews

Date Book Title Author
01/23/2012 The B2B Executive Playbook Sean Geehan
01/16/2012 The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers Reza Soudagar, Vinay Iyer, Dr. Volker Hildebrand
01/09/2012 Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits Jeffrey Hayzlett, Jim Eber
12/19/2011 Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value Harry Macdivitt, Mike Wilkinson
12/12/2011 The Zappos Experience: 5 Principles to Inspire, Engage, and WOW Joseph A. Michelli
12/05/2011 Social Media Analytics Marshall Sponder
11/28/2011 25 Toughest Sales Objections (and How to Overcome Them) Stephan Schiffman
11/21/2011 Kiss, Bow, or Shake Hands: Sales and Marketing Terri Morrison, Wayne A. Conaway
11/14/2011 Rainmaking Conversations Mike Schultz, John Doerr
11/07/2011 Users Not Customers: Who Really Determines the Success of Your Business Aaron Shapiro
10/31/2011 The End of Business as Usual Brian Solis
10/24/2011 The Power of foursquare Carmine Gallo
10/17/2011 Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago
10/10/2011 Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life Rich Christiansen
10/03/2011 Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Suzanne Bates
09/26/2011 What Got You Here Won't Get You There in Sales Marshall Goldsmith
09/19/2011 Chasing the Monster Idea: The Marketer's Almanac for Predicting Idea Epicness Stefan Mumaw
09/12/2011 Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Martin Lindstrom
08/29/2011 Brand Atlas: Branding Intelligence Made Visible Alina Wheeler, Joel Katz
08/22/2011 Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt ... and Grind Your Competition into the Dirt Jeffrey Gitomer
08/15/2011 How to Make Money with Social Media Jamie Turner, Reshma Shah, Ph.D.
08/08/2011 Business Mojo: Achieving Success Through Mystical Exploration Judy Smith, Dan Smith
08/01/2011 Don't Fear The Forward: The Secret to Building Successful Websites Marc A. Majers
07/25/2011 Social Media Judo Chris Aarons, Geoff Nelson and Nick White
07/18/2011 Kama Sense Marketing: A Love Affair with Your Customers Jacob Levy
07/11/2011 Please Every Customer: Delivering Stellar Customer Service Across Cultures Robert W. Lucas
06/27/2011 Conversations That Win the Complex Sale Erik Peterson, Tim Riesterer
06/20/2011 Likeable Social Media Dave Kerpen
06/13/2011 The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business Timothy R. Pearson
06/06/2011 Launch: How to Quickly Propel Your Business Beyond the Competition Michael A. Stelzner
05/23/2011 The Third Screen: Marketing to Your Customers in a World Gone Mobile Chuck Martin
05/16/2011 Nuts & Bolts of Sales Management John R. Treace
05/09/2011 Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
05/02/2011 Get Rich Click! Marc Ostrofsky
04/25/2011 Mobilize: Strategies for Success from the Frontlines of the App Revolution Rana June Sobhany
04/18/2011 Selling to the New Elite Jim Taylor, Stephen Kraus and Doug Harrison
04/11/2011 Look at More Andy Stefanovich
04/04/2011 -able: 35 Strategies for Increasing the Probability of Success in Business and in Life Scott Ginsberg
03/28/2011 The Truth About Leads Dan McDade
03/21/2011 Pre-Commerce: How Companies and Customers Are Transforming Business Together Bob Pearson
03/14/2011 Split Second Persuasion: The Ancient Art & New Science of Changing Minds Kevin Dutton, Ph.D.
03/07/2011 Selling to Anyone Over the Phone Renee P. Walkup, Sandra McKee
02/28/2011 1% Solution for Work and Life: How to Make Your Next 30 Days the Best Ever Tom Connellan
02/21/2011 The Facebook Marketing Book Dan Zarrella, Alison Zarrella
02/14/2011 Enchantment: The Art of Changing Hearts, Minds and Actions Guy Kawasaki
02/07/2011 The New Rules of Green Marketing Jacquelyn A. Ottman
01/31/2011 Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market Mark Thompson, Brian Tracy
01/24/2011 Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around Roberta Chinsky Matuson
01/17/2011 Brand Relevance: Making Competitors Irrelevant David A. Aaker
01/10/2011 How to Write & Sell Simple Information for Fun and Profit Robert W. Bly
01/03/2011 Tell to Win Peter Guber
12/20/2010 Perspectives on Social Media Marketing Stephanie Agresta, B. Bonin Bough
12/13/2010 Three One-Year Premium Plan Memberships for ProofHQ
12/06/2010 Learn Like a Leader Marshall Goldsmith, Beverly Kaye and Ken Shelton
11/29/2010 Brand About Andrea Syverson
11/22/2010 How Companies Win Rick Kash, David Calhoun
11/15/2010 Customer Worthy Michael R. Hoffman
11/08/2010 Real-Time Marketing & PR David Meerman Scott
11/01/2010 Sales Force Branding: Differentiate from the Competition Wendy Brache
10/25/2010 The Innovation Secrets of Steve Jobs Carmine Gallo
10/18/2010 The One Minute Negotiator Don Hutson, George Lucas
10/11/2010 Custom Surveys Within Your Budget Brian Cooper, Maria Philips
10/04/2010 It's the Customer, Stupid! Ralph W. Crosby
09/27/2010 Refocusing Focus Groups Robert J. Morais
09/20/2010 The Mesh Lisa Gansky
09/13/2010 Defy Gravity Rebel Brown
08/30/2010 The New Experts Robert H. Bloom
08/23/2010 Connecting with Consumers Allan J. Kimmel
08/16/2010 The 24-Hour Customer Adrian C. Ott
08/09/2010 Attention! This Book Will Make You Money Jim F. Kukral
08/02/2010 Marketing Lessons from the Grateful Dead David Meerman Scott, Brian Halligan
07/26/2010 The Next Evolution of Marketing Bob Gilbreath
07/12/2010 Wild West 2.0 Michael Fertik, David Thompson
06/28/2010 Marketing in the Moment Michael Tasner
06/21/2010 The Language of Trust Michael Maslansky
06/14/2010 The Experience Effect Jim Joseph
06/07/2010 How to Create an Unstoppable Marketing & Sales Machine Christopher Ryan
06/01/2010 Smart Selling on the Phone and Online Josiane Chriqui Feigon
05/25/2010 The New Rules of Marketing & PR David Meerman Scott
05/17/2010 The On-Demand Brand Rick Mathieson
05/10/2010 The Zen of Social Media Marketing Shama Hyder Kabani
05/03/2010 The Referral Engine John Jantsch
04/26/2010 Reality Marketing Revolution Mike Lieberman, Eric Keiles
04/19/2010 Analytics at Work Thomas H. Davenport, Jeanne G. Harris and Robert Morison
04/12/2010 (Re)(Organize) for Resilience Ranjay Gulati
04/05/2010 Fascinate Sally Hogshead
03/29/2010 Brand Sense Martin Lindstrom
03/22/2010 Go-Givers Sell More Bob Burg, John David Mann
03/15/2010 The Wealthy Freelancer Steve Slaunwhite, Pete Savage and Ed Gandia
03/08/2010 Buyology: Truth and Lies About Why We Buy Martin Lindstrom
03/01/2010 10-Minute Business Success Bob Serling
02/22/2010 Innovation X Adam Richardson
02/15/2010 Flip the Funnel Joseph Jaffe
02/08/2010 Beating the Commodity Trap Richard A. D'Aveni
02/01/2010 Unfolding the Napkin Dan Roam
01/25/2010 The Back of the Napkin Dan Roam
01/18/2010 The Nature of Marketing Chuck Brymer
01/11/2010 Repositioning Jack Trout
01/04/2010 The Professional's Guide to Financial Services Marketing Jay Nagdeman
12/28/2009 Inbound Marketing Brian Halligan, Dharmesh Shah
12/21/2009 Trust Agents Chris Brogan, Julien Smith
12/14/2009 Awake at the Wheel Mitchell Lewis Ditkoff
12/07/2009 Reliability Rules Reg F. Price, Don E. Schultz
11/30/2009 The Curse of the Mogul Jonathan A. Knee, Bruce C. Greenwald and Ava Seave
11/23/2009 The Constant Contact Guide to Email Marketing Eric Groves
11/16/2009 The Next Evolution of Marketing Bob Gilbreath
11/09/2009 A Fine Line: How Design Strategies Are Shaping the Future of Business Hartmut Esslinger
11/02/2009 I Love You More Than My Dog': Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad Jeanne Bliss
10/26/2009 The Janus Principle Mills Laing, Don Mazzella
10/19/2009 The Social Media Bible Lon Safko, David K. Brake
10/12/2009 Cult of Analytics: Driving online marketing strategies using web analytics Steve Jackson
10/05/2009 Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work Timothy Keiningham, Lerzan Aksoy with Luke Williams
09/28/2009 Ignore Everybody And 39 Other Keys to Creativity Hugh MacLeod
09/21/2009 The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World Sue Martin Mahar, Jay Mahar
09/14/2009 eMarketing: The Essential Guide to Online Marketing Rob Stokes
09/08/2009 Not Everyone Gets a Trophy Bruce Tulgan
08/31/2009 World Wide Rave David Meerman Scott
08/24/2009 The Anatomy of Buzz Revisited Emanuel Rosen
08/17/2009 Motivate Like a CEO Suzanne Bates
08/10/2009 eBoot Camp Corey Perlman
08/03/2009 Winning Results with Google AdWords Andrew Goodman
07/27/2009 When Growth Stalls: How It Happens, Why You’re Stuck & What to Do About it Steve McKee
07/20/2009 Successful E-Mail Marketing Strategies: From Hunting to Farming Arthur Hughes, Arthur Sweetser
07/13/2009 Twitter Power: How to Dominate Your Market One Tweet at a Time Joel Comm
07/06/2009 The Little Black Book of Online Business Paul Galloway
06/29/2009 Pow! Right Between the Eyes! Andy Nulman
06/22/2009 Digital Body Language Steven Woods
06/15/2009 Google Blogger for Dummies Susan Gunelius
06/08/2009 Brand Storming Michele Fioroni, Garry Titterton
06/01/2009 The Facebook Era Clara Shih
05/26/2009 Taming the Search-and-Switch Customer Jill Griffin
05/18/2009 The Marketing Performance Measurement Toolkit David Raab
05/11/2009 Search Engine Marketing, Inc. Driving Search Traffic to Your Company's Web Site Mike Moran, Bill Hunt
05/04/2009 Barack Inc.: Winning Business Lessons of the Obama Campaign Barry Libert, Rick Faulk
04/27/2009 The Mobile Marketing Handbook Kim Dushinski
04/20/2009 It's Not What You Sell, It's What You Stand For Roy M. Spence, Jr.
04/13/2009 Driving Results through Social Networks Rob Cross, Robert J. Thomas
04/06/2009 Instant Appeal Vicki Kunkel
03/30/2009 The Nature of Marketing Chuck Brymer
03/23/2009 Be A Shortcut Scott G. Halford
03/16/2009 Twitter Revolution Deborah Micek, Warren Whitlock
03/09/2009 The Perfection of Marketing James Connor
03/02/2009 Search Engine Marketing Andreas Ramos, Stephanie Cota
02/23/2009 Answering the Ultimate Question Richard Owen, Laura Brooks
02/16/2009 A Little Less Conversation: Connecting with Customers in a Noisy World Tom Asacker
02/09/2009 Market-Led Strategic Change: Transforming the Process of Going to Market Nigel Piercy
02/02/2009 Breakthrough Marketing Plans Tim Calkins
01/26/2009 How to Say It: Marketing with New Media Lena Claxton, Alison Woo
01/19/2009 The New Language of Marketing 2.0 Sandy Carter
01/12/2009 Buyology - Truth and Lies About Why We Buy Martin Lindstrom
12/22/2008 The Marketing Book Michael J. Baker, Susan J. Hart
12/15/2008 eMarketing eXcellence: Planning and Optimizing Your Digital Marketing Dave Chaffey, PR Smith
12/08/2008 Customer Relationship Management: Concepts and Technologies Francis Buttle
12/01/2008 Future Savvy Adam Gordon
11/24/2008 The Truth About Email Marketing Simms Jenkins
11/17/2008 'Marketing Metrics in Action' Laura Patterson
11/03/2008 Relevance Tim Manners
10/27/2008 The Global Brand Nigel Hollis
10/20/2008 'Influence: Science and Practice' Robert B. Cialdini
10/13/2008 'Marketing Out of Control' Keith Wardell
10/06/2008 'Marketing for Rainmakers' Phil Fragasso
09/29/2008 'Managing Brand You' Jerry Wilson, Ira Blumenthal
09/22/2008 Search Engine Optimization Kristopher B. Jones
09/15/2008 'Get Content. Get Customers.' Joe Pulizzi, Newt Barrett
09/09/2008 'Print Matters: How to Write Great Advertising' Randall Hines, Robert Lauterborn
09/02/2008 'The Age Curve: How to Profit from the Coming Demographic Storm' Kenneth W. Gronbach
08/25/2008 'The New Rules of Marketing & PR' David Meerman Scott
08/18/2008 'The Open Brand: When Push Comes to Pull in a Web-Made World' Kelly Mooney, Nita Rollins
08/11/2008 'Influencer Marketing: Who Really Influences Your Customers? Duncan Brown, Nick Hayes
08/04/2008 Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market Chetan Sharma, Joe Herzog
07/28/2008 'Marketing Ethics: One-Stop Shop for Confronting Moral Dilemmas' George Brenkert
07/21/2008 'Kellogg on Advertising & Media' N/A
07/14/2008 '2011: Trendspotting for the Next Decade' Richard Laermer
07/07/2008 Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back Rohit Bhargava
06/30/2008 Leadership on Demand: How Smart CEOs Tap Interim Management to Drive Revenue Charles Besondy, Paul Travis
06/23/2008 Search Engine Optimization: An Hour a Day Jennifer Grappone, Gradiva Couzin
06/16/2008 Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You to Know Dave Lakhani
06/09/2008 The Profit Maximization Paradox Glen S. Petersen
06/02/2008 The Art of Strategic Listening: Finding Market Intelligence through Blogs and Other Social Media Robert Berkman
05/27/2008 The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative & Hyperinteractive Culture Denise Shiffman
05/19/2008 MarketingSherpa's 2008 Online Ad Handbook + Benchmarks Sherpa's Research Team
05/12/2008 Always On: Advertising, Marketing and Media in an Era of Consumer Control Christopher Vollmer
05/05/2008 Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards Patrick O'Keefe
04/28/2008 Gravitational Marketing: The Science of Attracting Customers Jimmy Vee, Travis Miller
04/21/2008 How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jean-Marie Dru
04/14/2008 Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding Dan Herman
04/07/2008 Marketing Campaign Development Mike Gospe
03/31/2008 DigiMarketing: Essential Guide to New Media & Digital Marketing Kent Wertime, Ian Fenwick
03/24/2008 Marketing That Matters: 10 Practices to Profit Your Business and Change the World Chip Conley, Eric Friedenwald-Fishman
03/17/2008 Web Design for ROI: Turn Browsers into Buyers & Prospects into Leads Lance Loveday, Sandra Niehaus
03/10/2008 Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools Greg Holden
03/04/2008 Stopwatch Marketing John Rosen, AnnaMaria Turano
02/25/2008 What the Customer Wants You to Know Ram Charan's
02/18/2008 It's Not About the Coffee: Leadership Principles from a Life at Starbuck Howard Behar
02/11/2008 Street Smart Direct Marketing Lee Marc Stein
02/04/2008 The Practical Guide to Email Marketing Jordan Ayan
01/28/2008 Now Is Gone: A Primer on New Media for Executives and Entrepreneurs Geoff Livingston, Brian Solis
01/21/2008 Your Gut Is Still Not Smarter Than Your Head Kevin Clancy, Peter Krieg
01/14/2008 101 Quick Tips: Email and Google Debbie Mayo-Smith
01/07/2008 'The Eyes Have It' Kevin Lee
12/31/2007 Fire Them Up Carmine Gallo
12/17/2007 Grassroots Marketing for Authors and Publishers Shel Horowitz
12/10/2007 What's Your BQ: Learn How High Brand Quotients Helped 35 Companies Succeed Sandra Sellani
12/03/2007 Do It Wrong Quickly: How the Web Changes the Old Marketing Rules Mike Moran
11/26/2007 Consumer Tribes Bernard Cova; Robert V. Kozinets, Avi Shankar
11/19/2007 Super Crunchers: Why Thinking-By-Numbers Is The New Way to Be Smart Ian Ayres
11/12/2007 Emotionomics: Winning Hearts and Minds Dan Hill
11/05/2007 Social Marketing: Why Should the Devil Have All the Best Tunes? Gerald Hastings
10/29/2007 Punk Marketing Richard Laermer, Mark Simmons
10/22/2007 Karma Queens, Geek Gods & Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Ron Rentel
10/15/2007 Truth: The New Rules for Marketing in a Skeptical World Lynn Upshaw
10/08/2007 Latinization: How Latino Culture Is Transforming the U.S. Cristina Benitez
10/01/2007 How to Bring Customers Back Again and Again by Marketing Your Genuine Story Andrew Corbus, Bill Guertin
09/24/2007 Asymmetric Marketing Joseph Bentzel
09/17/2007 The Email Marketing Kit: The Ultimate Email Marketer's Bible Jeanne S. Jennings
09/10/2007 Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy Erich Joachimsthaler
09/04/2007 Power Points! How to Design & Deliver Presentations That Sizzle Harry Mills
08/27/2007 Red Hot Internet Publicity: An Insider's Guide to Marketing Your Book on the Internet Penny C. Sansevieri
08/20/2007 Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage Mitchell Gooze, Ralph Mroz
08/13/2007 CoolHunting: Chasing Down the Next Big Thing Peter Gloor, Scott Cooper
08/06/2007 Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Howard Moskowitz, Alex Gofman
07/30/2007 Lies Startups Tell Themselves to Avoid Marketing Sandra Holtzman, Jean Kondek
07/23/2007 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume David Verklin, Bernice Kanner
07/16/2007 The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication Isabelle Albanese
07/09/2007 Advertising to Baby Boomers Chuck Nyren
07/02/2007 Dominators, Cynics, and Wallflowers: Practical Strategies for Moderating Meaningful Focus Groups Robert W. Kahle
06/25/2007 Marketing Plans: How to Prepare Them, How to Use Them Malcolm McDonald
06/18/2007 The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin
06/11/2007 Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Lois Kelly
06/04/2007 The Joy of Fundraising Terry Axelrod
05/21/2007 Gimme! The Human Nature of Successful Marketing John Hallward
05/14/2007 Influence Spiders: Boosting Your Business & Buzz on the Web Catherine Seda
05/07/2007 China's New Culture of Cool: Understanding the World's Fastest Growing Market LiAnne Yu
04/30/2007 1001 Ways to Market Your Books John Kremer
04/23/2007 Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company Bob Prosen
04/16/2007 'Managing Sales Leads: Turning Cold Prospects Into Hot Customers' James Obermayer
04/02/2007 Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently Mel Sokotch
03/26/2007 Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience Jonathan M. Tisch
03/19/2007 Citizen Marketers: When People Are the Message Ben McConnell
03/16/2007 Managing Sales Leads: Turning Cold Prospects Into Hot Customers James Obermayer
03/12/2007 Your Attention, Please Alison Davis
03/09/2007 Wikinomics: How Mass Collaboration Changes Everything Don Tapscott
02/26/2007 'Get Clients Now!' C.J. Hayden
02/19/2007 Addicted Customers: How to Get Them Hooked on Your Company John I. Todor
02/12/2007 The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web Steve Mudler
02/05/2007 The Business of Database Marketing Richard Tooker
01/29/2007 'Financial Services Marketing: An International Guide to Principles and Practice' Christine Ennew
01/22/2007 'Word of Mouth Marketing: How Smart Companies Get People Talking' Andy Sernovitz
01/15/2007 Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology' Alex Michael, Ben Salter
01/08/2007 Total E-Mail Marketing: Maximizing Your Results From Integrated E-Marketing Dave Chaffey
12/18/2006 Mind Your X's and Y's Lisa Johnson
12/11/2006 Marketing Made Easy Kevin Epstein
12/04/2006 The Revolutionary Formula for Creating Killer Copy Every Time Maria Veloso
11/27/2006 Sales Autopsy Dan Seidman
11/20/2006 Search Engine Optimization: An Hour a Day Jennifer Grappone
11/13/2006 The Little Blue Book of Advertising Steve Lance
11/06/2006 Branding Iron: Bad Branding, the Meltdown in the U.S. Auto Industry, and the Lessons Every Executive Can Learn Charles Hughes
10/30/2006 The Art of Telling Your Story Jerry Weissman
10/23/2006 Prioritizing Web Usability Jakob Nielsen
10/16/2006 The Case for B2B Branding: Pulling Away from the Business-to-Business Pack Bob Lamons
10/09/2006 Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Katya Andersen
10/02/2006 Writing White Papers: How to Capture Readers and Keep Them Engaged Michael Stelzner
09/25/2006 Lead Generation ... Boost the Quality and Quantity of Leads to Increase Your ROI Brian Carroll
09/18/2006 Selling to Big Companies Jill Konrath
09/11/2006 Blogging for Business: Everything You Need to Know and Why You Should Care Shel Holtz, Ted Demopoulos
08/28/2006 The Powerful Process for Discovering What Your Customer Really Wants Paul Cherry
08/21/2006 Tricks of the Podcasting Masters Rob Walch, Mur Lafferty
08/14/2006 The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got Robert Gordman
08/07/2006 How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives Sigmund Freud, John Gray
07/31/2006 Advanced Email Marketing Jim Sterne
07/24/2006 What No One Ever Tells You About Franchising Jan Norman
07/18/2006 'Marketing to the New Super Consumer: Mom & Kid' Tim Coffey
David Siegel
07/10/2006 'Accountable Marketing: The Economics of Data-Driven Marketing' Peter J. Rosenwald
07/05/2006 Blogwild! A Guide to Small Business Blogging Andy Wibbels
06/26/2006 Turn eBay Data Into Dollars Ina Steiner
06/19/2006 Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing Bryan Eisenberg
06/12/2006 Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative Terry J. Soto
06/05/2006 Marketing Due Diligence Malcolm McDonald
Keith Ward
05/30/2006 Marketing to the Mindset of Boomers and Their Elders Carol M. Morgan
05/22/2006 Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby
05/15/2006 The Yahoo! Unauthorized Search Guide Andrew Goodman
05/08/2006 The 86% Solution Vijay Mahajan and Kamnin Banga.
05/02/2006 Then We Set His Hair Onfire Phil Dusenberry
04/24/2006 Clear Eye For Branding Tom Asacker
04/16/2006 Marketing Plans for Service Businesses Malcolm McDonald and Adrian Payne
04/10/2006 High Performance Marketing Naras Eechambadi
04/03/2006 Branding Unbound: The Wireless Age Rick Mathieson
03/27/2006 Google AdSense Secrets Joel Comm
03/20/2006 Cashing In with Content David M.Scott
03/12/2006 What's Black About It Pepper Miller
03/05/2006 Why Johnny Can't Brand Bill Schley & Carl Nichols, Jr.
02/27/2006 Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed Mahan Khalsa
02/20/2006 Your Marketing Sucks Mark Stevens
02/13/2006 Married to the Brand: Why Consumers Bond with Some Brands for Life William J. McEwen
02/06/2006 Grapevine: The New Art of Word-of-Mouth Marketing Dave Balter & John Butman
01/30/2006 The Catalog Strategist's Toolkit: Rules, Tools, Forms and Lists for Both Printed and Electronic Catalogs Katie Muldoon
01/23/2006 Don't Make Me Think: A Common Sense Approach to Web Usability Steve Krug
01/16/2006 Winning Results with Google AdWords Andrew Goodman
01/09/2006 The Design of Things to Come: How Ordinary People Create Extraordinary Products Craig M. Vogel, Jonathan Cagan, and Peter Boatwright
01/03/2006 The Power of the Purse: How Smart Businesses are Adapting to the World's Most Important Consumers--Women Fara Warner
12/19/2005 The Virtual Handshake: Opening Doors and Closing Deals Online David Teten and Scott Allen
12/12/2005 Hispanic Marketing: A Cultural Perspective Felipe Korzenny and Betty Ann Korzenny
12/05/2005 Competition Demystified: A Radically Simplified Approach to Business Strategy Bruce Greenwald & Judd Kahn
11/28/2005 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Mike Moran & Bill Hunt
11/21/2005 Don't Just Relate-Advocate: A Blueprint for Profit in the Era of Customer Power Glen Urban
11/14/2005 Corporate Communications from A to Z: An Encyclopedia for Public Relations and Marketing Professionals Patricia T. Whalen
11/07/2005 Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Anytime Patrick Renvoise & Christophe Morin
10/31/2005 10 Simple Secrets of the World’s Greatest Business Communicators by . Carmine Gallo
10/24/2005 First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon Darren Rovell
10/17/2005 Seventy-Seven and 1/2 PR Tips Joe Chernov
10/03/2005 Breakaway Brand: How Great Brands Stand Out Francis J. Kelly, III and Barry Silverstein
09/19/2005 Coming to Concurrence: Addressible Attitudes and the New Model for Marketing Productivity J. Walker Smith, Ann Clurman, & Craig Wood
08/29/2005 Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes
08/26/2005 The Consistent Consumer: Predicting Future Behavior Through Lasting Values Ken Beller, Steve Weiss, & Louis Patler
08/15/2005 The Tao of Pricing: Bringing Eastern Enlightenment to Western Marketing Strategy Marlene Jensen
08/01/2005 Web Copy That Sells Maria Veloso
07/18/2005 Trillion-dollar Moms: Marketing to a new Generation of Mothers Maria T. Bailey & Bonnie W. Ulman
06/27/2005 Wordcraft: How to Name Brands & Companies Alex Frankel
06/13/2005 Call to Action: Secret Formulas to Improve Results Bryan Eisenberg & Jeff Eisenberg
05/16/2005 Managing Customers as Investments: The Strategic Value of Customers in the Long Run Sunil Gutpa & Donald R. Lehmann
05/02/2005 Sign Me Up! Matt Blumberg & Michael Mayor
04/18/2005 Let Them Eat Cake, Marketing Luxury to the Masses As Well As the Classes' Pamela N. Danziger
04/04/2005 Government Marketing Best Practices Mark Amtower
03/14/2005 BRAND sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound Martin Lindstrom
02/28/2005 Brand Hijack -- Marketing Without Marketing Alex Wipperfurth
02/14/2005 Handbook of B-to-B Market Segmentation' Art Weinstein, PhD
01/31/2005 Marketing to Leading-Edge Baby Boomers Brent Green
01/18/2005 Being Direct Lester Wunderman
12/20/2004 Guerrilla Marketing for Consultants Jay Conrad Levinson & Michael W. McLaughlin
12/03/2004 S*pam Kings Brian McWilliams
11/18/2004 The Quiet Revolution in Email Marketing Bill Nussey
11/04/2004 BRANDchild: Insights into the Minds of Today's Global Kids Martin Lindstrom
10/22/2004 The Marketing Playbook: The Battle-Tested System For Capturing and Keeping the Lead In Any Market John Zagula and Richard Tong
10/07/2004 Renovate Before You Innovate Sergio Zyman
09/23/2004 Dickless Marketing: Smart Marketing to Women Online Yvonne DiVita
09/09/2004 Marketing -- A Complete Guide in Pictures Malcolm McDonald
08/26/2004 Rivers of Revenue: What to do when the money stops flowing Kristin Zhivago
08/12/2004 Arts Marketer's Guide to Building an Effective e-List Eugene Carr
07/29/2004 Relationship Aspect Marketing Jack Burke
07/15/2004 Don't Think Pink: What Really Makes Women Buy - and How to Increase Your Share of This Crucial Market Lisa Johnson & Andrea Learned
06/24/2004 Marketing to the Campus Crowd David Morrison
06/10/2004 Why Smart Executives Fail Sydney Finkelstein
05/27/2004 Persuasive Online Copywriting: How to Take Your Words to the Bank Bryan & Jeffrey Eisenberg and Lisa T. Davis
05/13/2004 Principled Profit: Marketing That Puts People First Shel Horowitz
04/29/2004 Web Analytics Demystified Eric Peterson
04/15/2004 Offensive Marketing - Action Guide to Gaining Competitive Advantage Warren Keegan and Hugh Davidson
04/01/2004 Sales & Marketing 365 Tips, Tricks and Tactics James Obermayer from Racom Communications
03/18/2004 Marketing Mayhem: Why Marketing Isn't Producing The Way It Used To - The Symptoms & The Antidotes Herschell Gordon Lewis from Racom Communications
03/04/2004 Brand Babble Sense & Nonsense Don and Heidi Schultz
02/19/2004 Competitive Intelligence: A Framework for Web-based Analysis & Decision Making Conor Vibert
02/05/2004 The Super Bowl of Advertising: How the Commercial Won the Game Bernice Kannerhas
01/22/2004 Full Frontal PR Richard Laermer & Michael Prichinello
01/08/2004 'Meaningful Marketing: 100 Data-Proven Truths & 402 Practical Ideas for Selling More with Less Effort' Doug Hall and Jeffrey Stamp PhD
11/20/2003 Marketing To Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment Martha Barletta
11/06/2003 '50 Ways & Places to Find New Business Sam Parker and Jim Gould
10/23/2003 Networking Survival Guide Diane Darling
10/09/2003 Proven Eretail Tactics: 20 Case Studies' MarketingSherpa
09/25/2003 Proven Viral Marketing Tactics MarketingSherpa
09/11/2003 Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Brad VanAuken
08/21/2003 Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla Gabriel Stricker
08/07/2003 Just Ask a Woman Mary Lou Quinlan
07/17/2003 How Email is Revolutionizing Arts Marketing Eugene Carr
06/12/2003 Angel Customers & Demon Customers Geoffrey Colvin and Larry Selden
05/29/2003 Conquering Consumerspace Michael Solomon
05/08/2003 What's Keeping Your Customer's Up at Night: Close More Deals by Selling to Your Client's Pain' Steven Cody and Richard Harte, PhD
04/24/2003 Amazing Formulas That Guarantee Advertising Sales Mark Smalley
04/10/2003 Return on Marketing Investment Guy Powell
03/27/2003 Maintaining & Evolving Successful Commercial Web Sites Ashley Friedlein
03/06/2003 Research to Riches: The Secret Rules of Successful Marketing Jim Nelems
02/20/2003 The Death of 20th Century Selling: 50 Hilarious Blunders & How You Can Profit From Them Dan Seidman
02/06/2003 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Ben McConnell and Jackie Huba
01/23/2003 The DMA's Lead Generation Handbook Ruth P. Stevens
12/02/2002 Domain Names - A Practical Legal Guide Simon Halberstam, Joanne Brook, Jonathan D.C. Turner
10/10/2002 Making it Personal: How to profit from personalization without invading privacy Bruce Kasanoff
09/19/2002 How to Manage Your Global Reputation Michael Morley
08/08/2002 Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin


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