Past Book Reviews

Date Book Title Author
04/28/2008 Gravitational Marketing: The Science of Attracting Customers Jimmy Vee, Travis Miller
04/21/2008 How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Jean-Marie Dru
04/14/2008 Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding Dan Herman
04/07/2008 Marketing Campaign Development Mike Gospe
03/31/2008 DigiMarketing: Essential Guide to New Media & Digital Marketing Kent Wertime, Ian Fenwick
03/24/2008 Marketing That Matters: 10 Practices to Profit Your Business and Change the World Chip Conley, Eric Friedenwald-Fishman
03/17/2008 Web Design for ROI: Turn Browsers into Buyers & Prospects into Leads Lance Loveday, Sandra Niehaus
03/10/2008 Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools Greg Holden
03/04/2008 Stopwatch Marketing John Rosen, AnnaMaria Turano
02/25/2008 What the Customer Wants You to Know Ram Charan's
02/18/2008 It's Not About the Coffee: Leadership Principles from a Life at Starbuck Howard Behar
02/11/2008 Street Smart Direct Marketing Lee Marc Stein
02/04/2008 The Practical Guide to Email Marketing Jordan Ayan
01/28/2008 Now Is Gone: A Primer on New Media for Executives and Entrepreneurs Geoff Livingston, Brian Solis
01/21/2008 Your Gut Is Still Not Smarter Than Your Head Kevin Clancy, Peter Krieg
01/14/2008 101 Quick Tips: Email and Google Debbie Mayo-Smith
01/07/2008 'The Eyes Have It' Kevin Lee
12/31/2007 Fire Them Up Carmine Gallo
12/17/2007 Grassroots Marketing for Authors and Publishers Shel Horowitz
12/10/2007 What's Your BQ: Learn How High Brand Quotients Helped 35 Companies Succeed Sandra Sellani
12/03/2007 Do It Wrong Quickly: How the Web Changes the Old Marketing Rules Mike Moran
11/26/2007 Consumer Tribes Bernard Cova; Robert V. Kozinets, Avi Shankar
11/19/2007 Super Crunchers: Why Thinking-By-Numbers Is The New Way to Be Smart Ian Ayres
11/12/2007 Emotionomics: Winning Hearts and Minds Dan Hill
11/05/2007 Social Marketing: Why Should the Devil Have All the Best Tunes? Gerald Hastings
10/29/2007 Punk Marketing Richard Laermer, Mark Simmons
10/22/2007 Karma Queens, Geek Gods & Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace Ron Rentel
10/15/2007 Truth: The New Rules for Marketing in a Skeptical World Lynn Upshaw
10/08/2007 Latinization: How Latino Culture Is Transforming the U.S. Cristina Benitez
10/01/2007 How to Bring Customers Back Again and Again by Marketing Your Genuine Story Andrew Corbus, Bill Guertin
09/24/2007 Asymmetric Marketing Joseph Bentzel
09/17/2007 The Email Marketing Kit: The Ultimate Email Marketer's Bible Jeanne S. Jennings
09/10/2007 Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy Erich Joachimsthaler
09/04/2007 Power Points! How to Design & Deliver Presentations That Sizzle Harry Mills
08/27/2007 Red Hot Internet Publicity: An Insider's Guide to Marketing Your Book on the Internet Penny C. Sansevieri
08/20/2007 Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage Mitchell Gooze, Ralph Mroz
08/13/2007 CoolHunting: Chasing Down the Next Big Thing Peter Gloor, Scott Cooper
08/06/2007 Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them Howard Moskowitz, Alex Gofman
07/30/2007 Lies Startups Tell Themselves to Avoid Marketing Sandra Holtzman, Jean Kondek
07/23/2007 Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume David Verklin, Bernice Kanner
07/16/2007 The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate and Present Stand-out, Effective Communication Isabelle Albanese
07/09/2007 Advertising to Baby Boomers Chuck Nyren
07/02/2007 Dominators, Cynics, and Wallflowers: Practical Strategies for Moderating Meaningful Focus Groups Robert W. Kahle
06/25/2007 Marketing Plans: How to Prepare Them, How to Use Them Malcolm McDonald
06/18/2007 The New Influencers: A Marketer's Guide to the New Social Media Paul Gillin
06/11/2007 Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Lois Kelly
06/04/2007 The Joy of Fundraising Terry Axelrod
05/21/2007 Gimme! The Human Nature of Successful Marketing John Hallward
05/14/2007 Influence Spiders: Boosting Your Business & Buzz on the Web Catherine Seda
05/07/2007 China's New Culture of Cool: Understanding the World's Fastest Growing Market LiAnne Yu
04/30/2007 1001 Ways to Market Your Books John Kremer
04/23/2007 Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company Bob Prosen
04/16/2007 'Managing Sales Leads: Turning Cold Prospects Into Hot Customers' James Obermayer
04/02/2007 Shortcuts to the Obvious: How to Get More Effective Advertising More Efficiently Mel Sokotch
03/26/2007 Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience Jonathan M. Tisch
03/19/2007 Citizen Marketers: When People Are the Message Ben McConnell
03/16/2007 Managing Sales Leads: Turning Cold Prospects Into Hot Customers James Obermayer
03/12/2007 Your Attention, Please Alison Davis
03/09/2007 Wikinomics: How Mass Collaboration Changes Everything Don Tapscott
02/26/2007 'Get Clients Now!' C.J. Hayden
02/19/2007 Addicted Customers: How to Get Them Hooked on Your Company John I. Todor
02/12/2007 The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web Steve Mudler
02/05/2007 The Business of Database Marketing Richard Tooker
01/29/2007 'Financial Services Marketing: An International Guide to Principles and Practice' Christine Ennew
01/22/2007 'Word of Mouth Marketing: How Smart Companies Get People Talking' Andy Sernovitz
01/15/2007 Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology' Alex Michael, Ben Salter
01/08/2007 Total E-Mail Marketing: Maximizing Your Results From Integrated E-Marketing Dave Chaffey
12/18/2006 Mind Your X's and Y's Lisa Johnson
12/11/2006 Marketing Made Easy Kevin Epstein
12/04/2006 The Revolutionary Formula for Creating Killer Copy Every Time Maria Veloso
11/27/2006 Sales Autopsy Dan Seidman
11/20/2006 Search Engine Optimization: An Hour a Day Jennifer Grappone
11/13/2006 The Little Blue Book of Advertising Steve Lance
11/06/2006 Branding Iron: Bad Branding, the Meltdown in the U.S. Auto Industry, and the Lessons Every Executive Can Learn Charles Hughes
10/30/2006 The Art of Telling Your Story Jerry Weissman
10/23/2006 Prioritizing Web Usability Jakob Nielsen
10/16/2006 The Case for B2B Branding: Pulling Away from the Business-to-Business Pack Bob Lamons
10/09/2006 Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes Katya Andersen
10/02/2006 Writing White Papers: How to Capture Readers and Keep Them Engaged Michael Stelzner
09/25/2006 Lead Generation ... Boost the Quality and Quantity of Leads to Increase Your ROI Brian Carroll
09/18/2006 Selling to Big Companies Jill Konrath
09/11/2006 Blogging for Business: Everything You Need to Know and Why You Should Care Shel Holtz, Ted Demopoulos
08/28/2006 The Powerful Process for Discovering What Your Customer Really Wants Paul Cherry
08/21/2006 Tricks of the Podcasting Masters Rob Walch, Mur Lafferty
08/14/2006 The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got Robert Gordman
08/07/2006 How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives Sigmund Freud, John Gray
07/31/2006 Advanced Email Marketing Jim Sterne
07/24/2006 What No One Ever Tells You About Franchising Jan Norman
07/18/2006 'Marketing to the New Super Consumer: Mom & Kid' Tim Coffey
David Siegel
07/10/2006 'Accountable Marketing: The Economics of Data-Driven Marketing' Peter J. Rosenwald
07/05/2006 Blogwild! A Guide to Small Business Blogging Andy Wibbels
06/26/2006 Turn eBay Data Into Dollars Ina Steiner
06/19/2006 Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing Bryan Eisenberg
06/12/2006 Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative Terry J. Soto
06/05/2006 Marketing Due Diligence Malcolm McDonald
Keith Ward
05/30/2006 Marketing to the Mindset of Boomers and Their Elders Carol M. Morgan
05/22/2006 Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Justin Kirby
05/15/2006 The Yahoo! Unauthorized Search Guide Andrew Goodman
05/08/2006 The 86% Solution Vijay Mahajan and Kamnin Banga.
05/02/2006 Then We Set His Hair Onfire Phil Dusenberry
04/24/2006 Clear Eye For Branding Tom Asacker
04/16/2006 Marketing Plans for Service Businesses Malcolm McDonald and Adrian Payne
04/10/2006 High Performance Marketing Naras Eechambadi
04/03/2006 Branding Unbound: The Wireless Age Rick Mathieson
03/27/2006 Google AdSense Secrets Joel Comm
03/20/2006 Cashing In with Content David M.Scott
03/12/2006 What's Black About It Pepper Miller
03/05/2006 Why Johnny Can't Brand Bill Schley & Carl Nichols, Jr.
02/27/2006 Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed Mahan Khalsa
02/20/2006 Your Marketing Sucks Mark Stevens
02/13/2006 Married to the Brand: Why Consumers Bond with Some Brands for Life William J. McEwen
02/06/2006 Grapevine: The New Art of Word-of-Mouth Marketing Dave Balter & John Butman
01/30/2006 The Catalog Strategist's Toolkit: Rules, Tools, Forms and Lists for Both Printed and Electronic Catalogs Katie Muldoon
01/23/2006 Don't Make Me Think: A Common Sense Approach to Web Usability Steve Krug
01/16/2006 Winning Results with Google AdWords Andrew Goodman
01/09/2006 The Design of Things to Come: How Ordinary People Create Extraordinary Products Craig M. Vogel, Jonathan Cagan, and Peter Boatwright
01/03/2006 The Power of the Purse: How Smart Businesses are Adapting to the World's Most Important Consumers--Women Fara Warner
12/19/2005 The Virtual Handshake: Opening Doors and Closing Deals Online David Teten and Scott Allen
12/12/2005 Hispanic Marketing: A Cultural Perspective Felipe Korzenny and Betty Ann Korzenny
12/05/2005 Competition Demystified: A Radically Simplified Approach to Business Strategy Bruce Greenwald & Judd Kahn
11/28/2005 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site Mike Moran & Bill Hunt
11/21/2005 Don't Just Relate-Advocate: A Blueprint for Profit in the Era of Customer Power Glen Urban
11/14/2005 Corporate Communications from A to Z: An Encyclopedia for Public Relations and Marketing Professionals Patricia T. Whalen
11/07/2005 Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Anytime Patrick Renvoise & Christophe Morin
10/31/2005 10 Simple Secrets of the World’s Greatest Business Communicators by . Carmine Gallo
10/24/2005 First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon Darren Rovell
10/17/2005 Seventy-Seven and 1/2 PR Tips Joe Chernov
10/03/2005 Breakaway Brand: How Great Brands Stand Out Francis J. Kelly, III and Barry Silverstein
09/19/2005 Coming to Concurrence: Addressible Attitudes and the New Model for Marketing Productivity J. Walker Smith, Ann Clurman, & Craig Wood
08/29/2005 Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes
08/26/2005 The Consistent Consumer: Predicting Future Behavior Through Lasting Values Ken Beller, Steve Weiss, & Louis Patler
08/15/2005 The Tao of Pricing: Bringing Eastern Enlightenment to Western Marketing Strategy Marlene Jensen
08/01/2005 Web Copy That Sells Maria Veloso
07/18/2005 Trillion-dollar Moms: Marketing to a new Generation of Mothers Maria T. Bailey & Bonnie W. Ulman
06/27/2005 Wordcraft: How to Name Brands & Companies Alex Frankel
06/13/2005 Call to Action: Secret Formulas to Improve Results Bryan Eisenberg & Jeff Eisenberg
05/16/2005 Managing Customers as Investments: The Strategic Value of Customers in the Long Run Sunil Gutpa & Donald R. Lehmann
05/02/2005 Sign Me Up! Matt Blumberg & Michael Mayor
04/18/2005 Let Them Eat Cake, Marketing Luxury to the Masses As Well As the Classes' Pamela N. Danziger
04/04/2005 Government Marketing Best Practices Mark Amtower
03/14/2005 BRAND sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound Martin Lindstrom
02/28/2005 Brand Hijack -- Marketing Without Marketing Alex Wipperfurth
02/14/2005 Handbook of B-to-B Market Segmentation' Art Weinstein, PhD
01/31/2005 Marketing to Leading-Edge Baby Boomers Brent Green
01/18/2005 Being Direct Lester Wunderman
12/20/2004 Guerrilla Marketing for Consultants Jay Conrad Levinson & Michael W. McLaughlin
12/03/2004 S*pam Kings Brian McWilliams
11/18/2004 The Quiet Revolution in Email Marketing Bill Nussey
11/04/2004 BRANDchild: Insights into the Minds of Today's Global Kids Martin Lindstrom
10/22/2004 The Marketing Playbook: The Battle-Tested System For Capturing and Keeping the Lead In Any Market John Zagula and Richard Tong
10/07/2004 Renovate Before You Innovate Sergio Zyman
09/23/2004 Dickless Marketing: Smart Marketing to Women Online Yvonne DiVita
09/09/2004 Marketing -- A Complete Guide in Pictures Malcolm McDonald
08/26/2004 Rivers of Revenue: What to do when the money stops flowing Kristin Zhivago
08/12/2004 Arts Marketer's Guide to Building an Effective e-List Eugene Carr
07/29/2004 Relationship Aspect Marketing Jack Burke
07/15/2004 Don't Think Pink: What Really Makes Women Buy - and How to Increase Your Share of This Crucial Market Lisa Johnson & Andrea Learned
06/24/2004 Marketing to the Campus Crowd David Morrison
06/10/2004 Why Smart Executives Fail Sydney Finkelstein
05/27/2004 Persuasive Online Copywriting: How to Take Your Words to the Bank Bryan & Jeffrey Eisenberg and Lisa T. Davis
05/13/2004 Principled Profit: Marketing That Puts People First Shel Horowitz
04/29/2004 Web Analytics Demystified Eric Peterson
04/15/2004 Offensive Marketing - Action Guide to Gaining Competitive Advantage Warren Keegan and Hugh Davidson
04/01/2004 Sales & Marketing 365 Tips, Tricks and Tactics James Obermayer from Racom Communications
03/18/2004 Marketing Mayhem: Why Marketing Isn't Producing The Way It Used To - The Symptoms & The Antidotes Herschell Gordon Lewis from Racom Communications
03/04/2004 Brand Babble Sense & Nonsense Don and Heidi Schultz
02/19/2004 Competitive Intelligence: A Framework for Web-based Analysis & Decision Making Conor Vibert
02/05/2004 The Super Bowl of Advertising: How the Commercial Won the Game Bernice Kannerhas
01/22/2004 Full Frontal PR Richard Laermer & Michael Prichinello
01/08/2004 'Meaningful Marketing: 100 Data-Proven Truths & 402 Practical Ideas for Selling More with Less Effort' Doug Hall and Jeffrey Stamp PhD
11/20/2003 Marketing To Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment Martha Barletta
11/06/2003 '50 Ways & Places to Find New Business Sam Parker and Jim Gould
10/23/2003 Networking Survival Guide Diane Darling
10/09/2003 Proven Eretail Tactics: 20 Case Studies' MarketingSherpa
09/25/2003 Proven Viral Marketing Tactics MarketingSherpa
09/11/2003 Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position Brad VanAuken
08/21/2003 Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla Gabriel Stricker
08/07/2003 Just Ask a Woman Mary Lou Quinlan
07/17/2003 How Email is Revolutionizing Arts Marketing Eugene Carr
06/12/2003 Angel Customers & Demon Customers Geoffrey Colvin and Larry Selden
05/29/2003 Conquering Consumerspace Michael Solomon
05/08/2003 What's Keeping Your Customer's Up at Night: Close More Deals by Selling to Your Client's Pain' Steven Cody and Richard Harte, PhD
04/24/2003 Amazing Formulas That Guarantee Advertising Sales Mark Smalley
04/10/2003 Return on Marketing Investment Guy Powell
03/27/2003 Maintaining & Evolving Successful Commercial Web Sites Ashley Friedlein
03/06/2003 Research to Riches: The Secret Rules of Successful Marketing Jim Nelems
02/20/2003 The Death of 20th Century Selling: 50 Hilarious Blunders & How You Can Profit From Them Dan Seidman
02/06/2003 Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force Ben McConnell and Jackie Huba
01/23/2003 The DMA's Lead Generation Handbook Ruth P. Stevens
12/02/2002 Domain Names - A Practical Legal Guide Simon Halberstam, Joanne Brook, Jonathan D.C. Turner
10/10/2002 Making it Personal: How to profit from personalization without invading privacy Bruce Kasanoff
09/19/2002 How to Manage Your Global Reputation Michael Morley
08/08/2002 Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars Jay Conrad Levinson, Rick Frishman and Jill Lublin


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