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The Marketing Performance Measurement Toolkit

by David Raab
Contest Date: 05/18/2009

MarketingSherpa's Review:
Measuring marketing performance is a top goal among all marketers. In this detailed how-to guide marketers will learn how to build their own performance measurement tool.

The book is broken into 13 chapters with each focusing on a specific step in the process from Setting Project Goals, Defining Project Scope through to Vendor Selection Process, Implementation and Final Thoughts.

Winners

  • Gary Shapiro, The Southwest Financial Center, Bullhead City, AZ
  • Sergiu Simmel, SergiuSimmel.com, Brighton, MA
  • Christa Hyson, The Robison Law Firm, Cincinnati, OH
  • Kevin Walzak, Walzak Marketing Communications, Inc., Milwaukee, WI
  • Antonio Bastos, SVDI, Vila Nova de Gaia, PORTUGAL

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