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Related Awards
  • Golden Spike Awards, Public Relations Society of America, Greater Salt Lake Chapter, US RegionaL/local,Utah, Aug-29 2008
  • Bronze Anvil Awards, Public Relations Society of America, US National,, Mar-28 2008

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Case Studies

Viral Advertising Showcase: Top 12 Campaigns & Results Data to Inspire You

SUMMARY: Looking for practical inspiration? Our Viral Ad Showcase is a Case Study Wonderland packed with great creative, seeding details, results data, and lessons learned. Includes real-life campaigns that worked for:

-> Consumer Packaged Goods
-> eRetail
-> Charity
-> Entertainment marketing -> Automotive
-> B-to-B prospecting ...
and even the British Government (more fun than you might think). read the complete case study

How To

Head Judge Reveals 7 Tips to Increase Your Chance of Winning a 2006 ECHO Award

SUMMARY: If you want to be recognized as a results-driven genius in the direct marketing industry, you need an ECHO on your mantle. In our exclusive interview updated for 2006, head judge Sid Liebenson reveals his top seven tips to bring your entry closer to the winner's circle. read the complete article

Articles

Marcom Award

SUMMARY: Every Friday we update upcoming advertising, marketing and PR awards you can nominate yourself for, plus any open speaking gigs we hear about. Quick, free and fun: read the complete article

Blog Posts

WebMama advises: "Submit to the Webby Awards"

Maya Draisin, Executive Director International Academy of Digital Arts and Sciences (the folks who run the Webby Awards that I mentioned in the Blog earlier this week) just wrote in, "As for why we don't have a B2B category, The Webby Awards are given to sites that the average user goes to daily for information, entertainment, community, products or services. We are considering a second event that would focus on the B2B and Marketing side... read the complete blog post
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