Automotive

SUMMARY: When you need to get leads fast, an email campaign that is part of an integrated multichannel strategy is hard to beat.

A car dealership used triggered emails, search ads, a microsite and incentives to drive 276.7% more leads through the door. Online-generated purchases jumped more than six times. read the complete case study

SUMMARY: When you upgrade your email service, the amount of data suddenly at your fingertips can be overwhelming. But you have to know where to start and what metrics to track … and what to ignore.

See how an etailer managed a flood of new data and increased email revenue 377%. Includes key test results and segmentation strategies. read the complete article

SUMMARY: "The study found that the number of search-referred quotes grew to 8.9 million in 2007, a 36% increase versus the previous year." "33% of search-referred visits from generic paid search resulted in a completed quote request compared to 22% of generic organic search and 19% of branded paid search." "The survey found that second only to visiting the Web site specified in the advertisement (26%), respondents reported they would most likely use search (22%) to find more... view the complete research record

SUMMARY: Here's the third part of the diary we asked well-known online marketer Don Skarzenski, to keep when he accepted a job at a Saturn dealership a few months ago. Our particular fascination -- what can online marketers learn from the real world? Includes links to the first two parts of this diary. read the complete article

By Anne Holland, President

Chances are you'll be in a brainstorming meeting this month for the big fall campaign. "What should we offer?" your team will wonder.

You'll begin to fret that the marketplace will be inundated with offers from your competitors -- you know how crazy the fourth quarter can get. You may also fret that offers for your actual product are, well, a bit boring. Who really wants yet another coupon, shipping offer or... read the complete blog post