SUMMARY: Social media has taken over the long-held parental warning about television: it will rot your brain. Many brands only post fun content, as marketers are worried that serious topics will be ignored. Increasingly, social media has become a space where people collect information that seriously affects their lives.
Read how UNC Health Care brought health information to its Facebook page with a live chat series between medical professionals and fans. Learn how it found an audience for this content, and also a unique way to connect while driving Facebook likes up 140% and weekly reach up 2,576%.