SUMMARY: When gift website Mud Pie expanded from wholesale to selling directly to consumers, it became clear that a way to draw in and keep consumers on its e-commerce website was needed.
Using an automated email campaign, see how marketers at Mud Pie used personalization and incentives to stay top of mind during events that were important to, and key purchase triggers for, their customers.
Hi [Customer’s name],
You have an important occasion coming and asked us to remind you when it was getting close: [occasion name] on [occasion date]. Be sure to order a great Mud Pie gift so it delivers in time. Make it an occasion they won't forget!
To get you started, please enjoy this 10% coupon for your order.