SUMMARY: Establishing trust with your audience is a delicate feat. But stir in garnering relationships within your industry while promoting your own brand, and you've got a real hurdle. Master these aspects, and you have a truly invaluable innovation.
In this case study, we examine how an end-user experience management company did just that through the launch of a content curation campaign. Read on to see how your company can excel in building such relationships through this content marketing strategy.