SUMMARY: Marketers are masterminds at formulating the best brand names to set their products apart from the pack. However, company-specific brand names, no matter how catchy, can limit your organic search traffic. Potential customers often search for generic product descriptions.
In this case study, discover how an e-commerce site overcame this challenge. White Hat Holsters switched its search engine optimization from self-made branded keywords to a language potential gun holster customers were far more likely to plug into their search engines. Discover how it increased sales 100% to learn what you can do to improve your SEO efforts.