SUMMARY: Email marketing typically supports online sales and occasionally helps brick-and-mortar stores. However, as companies push to integrate channels into a seamless experience, some are using email to turn in-store customers into repeat customers.
In this case study, the marketers at a retail chain launched a welcome email for customers who provided an email address in person. The email was not promotional, but convinced 7% of recipients to buy again anyway. Read on to find out how.