SUMMARY: This case study spans the globe. Li-Ning is a multibillion-dollar sports brand company based in China that provides footwear, apparel, equipment and accessories for both professional and recreational athletes.
In order to promote the brand in the U.S. marketplace, Digital Li-Ning discovered that understanding its customers through collecting demographic, psychographic and customer interaction data would allow the company to know who its customers were.
Digital Li-Ning leveraged this data trove to develop an email campaign featuring dynamic content unique to each recipient. Read on to learn how this effort led to 49% of all email-sourced purchases.