SUMMARY: Customer engagement is something most consumer marketers are probably hearing a lot about right now. It's a great way to build relationships, particularly through social media after the sale.
How about with those people who remain potential customers in your funnel, but haven't gone all the way to final sale? Or existing customers with upsell opportunities? One way to remain engaged with these people is to implement retargeting -- also called remarketing by some in the industry.
This article features four experts with eight tips on retargeting, including real-life examples of retargeting campaigns.