SUMMARY: Last week's B2B marketing article offered five tactics on retargeting as a marketing strategy. This week, we're "retargeting" you with five more tactics from our group of experts.
Read on to learn what three of our sources said about retargeting in multiple marketing channels including email, online advertising, paid search and social media. The tactics covered this week include using analytics coding instead of website coding for retargeting, and tailoring your message for specific audiences. Plus, you will learn the importance of burn pixels, retargeting on Facebook and why you need to test your retargeting campaigns.