SUMMARY: Data is hot. “Big data” is the buzzword du jour. Marketers are told to harness data, clean that data and use it to perform analytics to help improve future marketing efforts. The questions for many marketers might be how to get it, what to do with it and most importantly, how can that data actually help?
Blue Coat, a network security and optimization firm, developed a data-driven strategy beginning with its lead capture tactics and continuing throughout the entire Marketing-Sales pipeline. Read on to find out how Blue Coat executed this successful strategy.