SUMMARY: Successful email marketing does not come from a single tactic or campaign. It has many parts, each working in concert to win more customers.
This retailer uses a holistic approach. Its email list grew 15% last year, and emails delivered on the right days see 142% higher open rates. In this article, youíll see how the team at KooKoo Bear Kids uses iPads to build the list, how it segments the audience and why data and testing are so important.