SUMMARY: The 2012 U.S. presidential election is over and MarketingSherpa has pulled insights from Obama for America’s email strategy to help your marketing in 2013.
We sat down with the campaign’s email director to see how his team raised hundreds of millions of dollars in a matter of months. Inside, we show the best segments the team uncovered, and how one tactic increased conversions 300%.
"You’re one of the campaign’s most committed supporters. Because you’ve saved your payment information, your donation will go through immediately. It matters more today than it will later."