SUMMARY: Rebranding the corporate look, logo and messaging can help meet the challenges of a changing marketplace.
Read on to learn how a well-established technology company, Israel-based Magic Software, spent a year and half working with key stakeholders, both internally and externally, to execute a dramatic rebranding that resulted in 20% more website visits, a 1,000% lift in Facebook fans, and a 70% lift in YouTube subscribers.
"Many enterprises choose leading ERP and CRM solutions, such as SAP and Salesforce.com, to manage their IT and business activities. These include handling acquisitions, products, catalogs and orders, as well as managing leads, campaigns, customer profiles, and more.
"Although both the SAP and Salesforce.com solutions provide excellent services, each with fully-fledged and robust functionality in its own realm, in most enterprises these systems are deployed in isolation without any integration between them. It could be said that Ďno system is an islandí, and in reality there is a great deal of overlap between such systems, often requiring interaction between the processes that are executed by each of them separately.
"SAP and Salesforce.com integration is essential for every enterprise to maximize each systemís output, reduce errors, and improve overall organizational efficiency."
"Youíve chosen to run your business with two of the leading enterprise applications because you want to be the best. But are you really benefiting from the potential synergies and operatingas efficiently as possible?
"If your SAP and Salesforce.com are still not integrated, your staff is likely spending valuable time manually updating duplicate data and switching back and forth between systems to access the information they need to do their jobs. Chances are that tedious error-prone processes are slowing your business and hindering employee and customer satisfaction.
"The good news is that Magic xpi Integration Platform lets you easily integrate, synchronize and automate processes between both systems so your business can prosper!"