SUMMARY: Blogging is one of the most popular tactics in content marketing and SEO. Unfortunately, it's also one of the most difficult. Many companies struggle to earn a clear ROI, so blogs tend to receive the short end of the budget.
ZAGG, an online retailer, knows its blog results in sales, as it earns 172% ROI and 10% of the company's site traffic. In this article, you'll see what it takes to earn great results with a blog, how this company drives ROI, and why it writes posts for its audience, not for search engines.