SUMMARY: Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?
One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%. Find out how the team designed the email to grab attention.