SUMMARY: Live events create a lot of buzz among attendees -- getting existing customers more engaged, and prospects excited about your products and services. The marketing challenge lies in harnessing this excitement throughout the year.
Cisco faced this issue with its Cisco Live user conference. The event creates a community that interacts within itself and with Cisco. Cisco created a social media program that targeted the Cisco Live audience and offered year-round problem solving and engagement. Learn the steps that led to a 236% increase in CTR over one year and growth across the targeted social media platforms.