by W. Jeffrey Rice
, Senior Research AnalystEditor's Note: This Marketing Research Chart was originally published on February 7, 2012 with our analysis of the data. Now we'd like to hear yours. Share your top tips and tactics for a chance to be featured in a future MarketingSherpa blog post. Include your advice on the MarketingSherpa LinkedIn discussion board, as either a comment or a link to your blog post where you offer advice based on this data.
Top trends to impact email marketing
Chart: CMOs see social media and mobile most affecting email programs in the futureQ. What new developments will most affect your email marketing program in the next 12 months? Select up to five developments.
Click here to see a larger, printable version of this chart
Social media tops the list for trends most likely to affect an organizationís email program. The opportunity to harness the power of social media to amplify awareness, spread content, and add new subscribers is exciting.
However, social mediaís popularity has overloaded many usersí inboxes, causing webmail clients to find solutions to filter emails. Several have created social inbox tabs and are unveiling new tools to prioritize emails and sort newsletters. Email marketers need to prepare to meet these new challenges and opportunities.
It appears marketers are not concerned about the new Canadian Anti-Spam Law requiring all subscribers to opt in. We had to distinguish responses on this, ranging from being unaware of the new law, to having no concern, because they currently maintain a 100% opt-in list.
Did you successfully implement these trends into your email campaigns in 2012? If so, we want to hear from you. Enter your campaigns to our upcoming Email Awards
, for a chance to win a trip for two to MarketingSherpa Email Summit 2013
For additional research data and insights about email marketing, download and read the free excerpt
from the MarketingSherpa 2012 Email Marketing Benchmark Report - Research and Insights for Engaging Email Subscribers
.Share your top tips and tactics for a chance to be featured in a future MarketingSherpa blog post based on this research chart. Include your advice on the MarketingSherpa LinkedIn discussion board, as either a comment or a link to your blog post where you offer advice based on this data.
Useful links related to this articleEmail Awards 2013MarketingSherpa Email Summit 2013MarketingSherpa 2012 Email Marketing Benchmark ReportEmail Design How-to: 5 insights to improve open and clickthrough ratesSocial Email Marketing: How to encourage sharing wisely, not randomly