SUMMARY: B2B marketers often deliver unqualified leads, which wastes their resources and those of the sales team. How can you generate qualified leads without breaking the bank?
A combination of content marketing and triggered emails enabled one B2B team to generate and auto-qualify leads. The result is a campaign that automatically delivers the companyís best sales prospects. Find out how the team drives SEO traffic and earned a 50% conversion rate on the landing page.