SUMMARY: The Internet is a key marketing tool for driving leads and finding new customers, even for businesses based on on-site client interaction. A local franchise and commercial facility cleaning company's CEO realized his sales team had maximized its relationship building. The answer was an Internet direct response "marketing machine."
Read on to learn how the team used a "fail fast" philosophy to build that marketing machine, and drove a 9% conversion rate and a 150% increase in lead generation.
Mike Ulwelling, CEO, ServiceMaster Solutions, will share his case study at the upcoming MarketingSherpa B2B Summit 2012, August 27-30 in Orlando.