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Jul 17, 2012
Event Presentation

Video of Email Training Session from B2B Summit 2011 - B2B Email: 5 steps to increase the relevance of your messages and improve results

SUMMARY: Subscribers are more likely to act on emails that are tailored to their motivations and needs. Yet, according to MarketingSherpa research, targeting recipients with highly relevant content is one of the most significant challenges in B2B email marketing today or so they think.

You must choose from a variety of ways to add more relevance to your program, otherwise you risk boring your audience into inactivity. This session presents research-based tactics you can use to add more relevance to your B2B emails and increase the performance of your program.
Subscribers are more likely to act on emails that are tailored to their motivations and needs. Yet, according to MarketingSherpa research, targeting recipients with highly relevant content is one of the most significant challenges in B2B email marketing today or so they think.

You must choose from a variety of ways to add more relevance to your program, otherwise you risk boring your audience into inactivity. This session presents research-based tactics you can use to add more relevance to your B2B emails and increase the performance of your program.

Watch Rice and Sutton explain the 5 steps to increase your messages' relevance and improve results




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