Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Join our thousands of weekly newsletter readers:

Best-of Weekly
Chart Of The Week
 

We value your privacy. We will not rent or sell your email address.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML

Jul 17, 2012
Article

Marketing Research Chart: 2012 budgets suggest a new role for email marketing

SUMMARY: Where does email marketing sit in your organization’s 2012 budget? We surveyed 2,735 marketers to find out how their organizations prioritize email marketing in this year’s line-up. The results of our study suggest an emerging role for email marketing.
by W. Jeffrey Rice, Senior Research Analyst

Marketing Research Chart: Organizations increasing and decreasing marketing budgets -- the impact on tactics

Q. How do you foresee budgets for the following marketing tactics changing from 2011 to 2012?

View Chart Online

Click here to see a larger, printable version of this chart



According to our recent Email Marketing Benchmark Survey, the shift from outbound to inbound marketing tactics continues in the projected budgets for 2012. Online tactics such as websites, social media, search and email marketing are most often used to attract prospects into the Marketing-Sales funnel through shared content. The majority of organizations are increasing budgets in all four areas by more than 40%, with very little decrease.

New to this exclusive group is mobile marketing. Mobile marketing is in the early stages of widespread implementation, but the change in consumer lifestyle, combined with the channel’s ability to interact with a customer on the run, creates an opportunity ripe for investment.

For additional research data and insights about email marketing, download and read the free Executive Summary from MarketingSherpa’s 2012 Email Marketing Benchmark Report – Research and Insights for Engaging Email Subscribers.

Useful links related to this research

Email Marketing Trends: The results from 6 live polls conducted at Email Summit 2012

Mobile Email Marketing: 53% higher clickthrough rate for mobile-optimized newsletter

Random Apps of Kindness: Using mobile for nonprofit and cause-based marketing

Comments about this Chart

Jul 17, 2012 - Rob of Rob says:
Can someone explain this graph? What do the numbers on the left and right represent?


Jul 19, 2012 - Selena Blue of MECLABS says:
Hi Rob. The number on the right side equals the percentage of respondents who will increase that tactic (e.g., 65% will increase their website budget), and the left-side number indicate the percentage who will decrease that tactic (e.g., 2% will decrease their website budget).



Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*
→
Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.



Questions? Contact Customer Service at (877) 895-1717 (outside the US and Canada please call (401) 383-3131), service@sherpastore.com

Email Marketing Delivered by ExactTarget

Web Analytics powered by Omniture

© 2000-2013 MarketingSherpa, LLC., ISSN 1559-5137
Editorial HQ: MarketingSherpa LLC 1300 Marsh Landing Parkway Suite 106, Jacksonville Beach, FL 32250

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.