Jul 05, 2012
SUMMARY: Late last year here at MarketingSherpa, we made a major change in our newsletter article access. Now, our entire library of case studies and how-to articles is available to you. This marketing resource contains 2,986 MarketingSherpa articles, dating back to 1999. || |
For this week’s Consumer Marketing newsletter, we pulled an article from the MarketingSherpa library that originally ran earlier this year in the Email Marketing newsletter. This case study covers a targeted email campaign from an e-commerce company that generated a 208% increase in conversion by reaching out to a high-value customer segment.