SUMMARY: Content marketing involves creating compelling content that your prospects and customers will want to engage with and share. One stage in the overall process is tailoring each content piece to fit different distribution channels. Long-form blog posts must be reconfigured for Facebook, and then compressed even further for channels such as Twitter and StumbleUpon.
This case study looks at a B2B software company that developed a content marketing strategy heavily reliant on infographics. The company repurposed its content across multiple channels, and used calls-to-action to both improve traffic to the corporate blog and increase its Facebook views and interactions.