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Join Our Research Team at DMA 2014
May 15, 2012
Event Presentation

Webinar Replay -- How to Improve the Value of Your Email List

SUMMARY: Many marketers are trying to get their email lists to perform better, while also working with fewer resources and more hurdles. And, for some, list growth and maintenance don't seem to give a good ROI for all the time spent in the trenches.

In this 60-minute webinar replay, marketing experts W. Jeffrey Rice and Meghan Lockwood cover key strategies for greatly increasing the value of your email subscriber list. They even share with you a case study on how one company cut its list by 95% and effectively doubled its sales.
Email marketers must constantly work to grow and maintain their list, often with fewer resources and more hurdles. While trying to get email lists to perform better, the end ROI can sometimes be disappointing.

Finding subscribers at optimum times and places and providing relevant value-rich content are just two key strategies for greatly increasing the value of your email subscriber list our MarketingSherpa presenters cover.

In this 60-minute webinar replay, marketing experts W. Jeffrey Rice and Meghan Lockwood teach you how to optimize your email messages to reach their targets. We will even share with you a case study on how one company cut its list by 95% and effectively doubled its sales.

You'll also learn:
  • The state of email subscriber lists

  • How and why to keep your list exclusive

  • Insights from a MarketingSherpa case study

  • The need for setting explicit expectations

  • How to maintain quality lists




Sponsored by: Bronto Software


Useful links related to this webinar replay

How Cutting a House List 95% Helped Double Sales: 5 steps

Email Marketing: How to overcome segmentation challenges and deliver targeted content

Email Marketing: Delivery rate increases from 60% to 99% by separating inactive subscribers

List Growth Tactics: How Kodak added 33% more email subscribers and 53% more YouTube followers

Email Research: Top 3 tactics to grow your list

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