SUMMARY: MarketingSherpa research has shown that creating content is one of the most effective tactics for improving your site's SEO. Of course, creating content takes time, money and expertise. So, why not ask the true experts -- your audience -- for help?
One e-commerce site increased organic search traffic, conversion rates and time-on-site by encouraging customers to write product reviews. You'll see how the marketers taught customers how to write content-rich reviews and how they got more of them.