SUMMARY: Gamification is a fun marketing channel, but it's really just for consumer marketers. Right?
Not so fast. B2B marketers have many opportunities to take advantage of with gamification. This how-to article includes two gamification experts who provide six tactics on B2B gamification applications.
The topics covered include motivating employees, getting Sales to engage with the CRM, driving online community engagement, driving website engagement for lead nurturing, and appealing Gen Y. One key takeaway: gamification is not about the games -- it's about measuring and motivating.