SUMMARY: Companies are starting to dip their toes into Pinterest, a fast-rising social network that focuses on sharing content. Some email marketers are already figuring out what works when promoting their company's Pinterest pages, and what doesn't.
This article describes how a marketing team evolved the promotion of its Pinterest presence in its email newsletter and increased response for three consecutive sends. You'll see each of the emails and how the team plans to push response further in the future.
Curious about how to get started?
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