SUMMARY: Many marketers are trying to reduce the environmental footprint of their events, yet event marketing campaigns are typically very paper-laden. Event information material and presentation collateral is printed and shipped to the event site. If the event involves exhibitors, there is even more paper at the event and distributed to attendees.
Learn how Juniper Networks made its user conference as paper-free as possible, while also leveraging the mobile marketing platform. Find out how the company used QR codes and a mobile-optimized event microsite to provide attendees with all the event material they needed -- from registration information, to presentation evaluations.