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Apr 05, 2012
Event Presentation

Webinar Replay – Realizing a Return on Your Social Marketing Investment

SUMMARY: Marketers can no longer rely solely on soft metrics to measure social marketing. The C-suite's changing priorities require tactics for measuring social media's contribution to the bottom line. However, MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel.

In this webinar replay, MarketingSherpa presenters discussed how marketers are changing the perception of social marketing’s ability to produce ROI and how they are measuring it.
How does your social media effectiveness rank? Do you have a clear strategy for monetization?

MarketingSherpa research has found the most frustrating challenge to social media effectiveness is developing a methodical strategy to monetize the channel. We surveyed 3,342 B2B and B2C marketers to learn how marketers are overcoming this challenge.

In this webinar replay, Sergio Balegno, Director of Research, MECLABS, and Meghan Lockwood, Research Analyst, MECLABS, discussed how marketers are changing the perception of social marketing’s ability to produce ROI and how they are measuring it.

Watch as we reveal the following in this hour-long webinar replay:
  • How to reach the Strategic phase of social marketing maturity

  • How priorities for social marketing are changing in the C-suite

  • What's driving the investment in social media programs

  • How integrating social media increased revenue 25%-40% quarterly

  • Tactics for measuring social media’s contribution to the bottom line

  • A formula for calculating social marketing return on investment

  • Much more ...




Sponsored by: Facebook

Useful links related to this webinar replay

The MarketingSherpa 2011 Social Marketing Benchmark Report

B2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]

Social Media Marketing: You value (and earn ROI on) what you pay for

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