Marketing campaigns are only as effective as the people who launch them. Even though the primary challenge the companies we surveyed faced was "lack of funding," six out of the eight most prominent challenges facing marketing departments are "people challenges," according to our recent research. Simply put, marketing leaders need to find, hire, develop and retain great marketers if they want great marketing performance.
At MECLABS, the parent company of MarketingSherpa, we publish a wide range of reports and guides for marketers. Our most recent research is MarketingSherpa’s 2012 Executive Guide to Marketing
, a report prepared for CMOs and marketing managers that features research from 1,646 marketers.
Dr. Charles W. Coker, SPHR, Human Capital Strategist, MECLABS, is the lead researcher for this guide.Download your free excerpt
-- you will not be asked to fill out a form.
The free excerpt shares insights about these key discoveries:
- People issues dominate marketing department challenges
- Most organizations lack people strategies
- Marketers wear multiple hats but have few guidelines
- Marketers depend on assessment accuracy … to a point
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