To keep pace in the ever-changing email marketing landscape, marketers must create more customer-centric email campaigns. Subscribers now expect organizations to honor their communication preferences toward the integration of social media into email.

So the question then becomes this:

How do I build an email strategy that meets the escalating expectations of my customers’ communication channel choices?

In this webinar replay, W. Jeffrey Rice, Senior Research Analyst, MECLABS and Nick Eckert, CEO, GraphicMail went beyond the inbox as they revealed new research insights from MarketingSherpa’s Email Marketing Handbook - Second Edition to help marketers achieve their email marketing objectives in 2012. They also explained key strategies to teach them how to optimize their email messages for social and mobile communication channels.

This hour-long webinar replay will help you learn by:

• Examining the state of email communications


• Discussing ways to better serve subscribers


• Reviewing industry-based research charts and enlightening case studies

Sponsored by GraphicMail

Useful links related to this webinar replay

MarketingSherpa’s Email Marketing Handbook - Second Edition -- Free Excerpt

Email Summit: Integrating mobile, social and email marketing channels

Email Summit: Mobile marketing panel on the complex sale

B2B Marketing: A discussion about integrating mobile, email and social