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Mar 08, 2012
Article

Webinar Replay -- 4 Steps for Converting Social Media Constituents into Paying Customers

SUMMARY: As social media continues to play a role in marketing initiatives, the need to show the ROI of this channelís use is becoming increasingly important. So how can you systematically convert search traffic and social media users into paying customers?

In this webinar replay, MarketingSherpa thought leaders explain how to monetize your social media stream in four steps. Also, learn how a few hand-selected organizations overcame the challenge of turning their social media audiences into paying customers.
Social media continues to shape the face of marketing, and the use of this channel has proven to change just as rapidly. Even as we engage with followers, many of us still struggle with implementing a formal process to effectively monetize that stream.

Moreover, CMOs no longer accept soft metrics to quantify social media's value, such as "awareness" and "engagement." According to our 2011 Social Marketing Benchmark Report, more than 60% of CMOs viewed "converting social media members, followers, etc. into paying customers" as their greatest social media priority. However, only 19% of these organizations actually have a formal process for making this happen.

In this hour-long webinar replay, MECLABSí Sergio Balegno, Director of Research, and Kaci Bower, Senior Research Analyst, will teach four steps to improve conversion:
  • Step 1. Attracting timely and relevant search traffic

  • Step 2. Building and engaging your social networks

  • Step 3. Creating and sharing your most compelling content

  • Step 4. Constructing an architecture for synchronizing these channels

Additionally, learn how and why inbound leads are lost before reaching a point of conversion.



Sponsored by Clickable

Useful links related to this webinar replay

MarketingSherpa's 2011 Social Marketing Benchmark Report

Social Media Marketing: Analytics are free and plentiful, so use them

Social Media Marketing: You value (and earn ROI on) what you pay for

Marketing Research Chart: The promise of social marketing ROI driving client investment

MarketingSherpa Special Report: CMO Perspectives on Social Marketing ROI


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