SUMMARY: What is the key project element impacting LPO success? Testing! Last week’s chart looked at the percentage of LPO projects that result in a live optimized site. This week, we will look at how testing impacts the success of those projects.
We asked more than 2,600 CMOs the number of website optimization projects they had in each stage of completion, from launch to live site. This week’s chart breaks out those projects based upon their deployment of testing and statistical validity.