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Jan 31, 2012
Event Presentation

Webinar Replay -- 3 Tactics to Increase Email Speed and Accuracy in 2012

SUMMARY: Marketers do everything they can to move the needle in their campaigns. But, many still find it difficult to concisely deliver messages in this rapidly changing email marketing landscape.

In this 60-minute webinar replay, MarketingSherpa researchers W. Jeffrey Rice and Meghan Lockwood cover the state of email marketing communications, and three tactics discovered from our findings.
The New Year brings pressure to get email marketing to "play nice" with a multitude of existing and emerging communication channels.

Hours are spent perfecting copy. Tests are run comparing subject lines. Layouts and links are also crafted and recrafted. You do all this to move the needle within your email marketing campaigns. But, many marketers still find it difficult to concisely deliver messages in this rapidly changing email marketing landscape.

In this hour-long webinar replay, our researchers, W. Jeffrey Rice and Meghan Lockwood, cover the state of email marketing communications, and three tactics discovered from the findings.

They revealed:
  • Key findings from formal and iterative research

  • The state of email marketing communications

  • Tactics discovered from the findings, including

    • Content development

    • Segmentation

    • Timing



Sponsored by Bronto

Useful links related to this webinar replay

Email Summit 2012 at Caesars Palace in Las Vegas, Feb. 7-10, 2012

Email Marketing: Grouponís segmentation strategies across 115 million subscribers

Remarketing Emails: 3-part triggered series generates 53% click-to-conversion rate

Email Marketing: Global telecom combines email and content strategy to segment database




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