SUMMARY: Mobile marketing is an exciting channel, and no part is currently more buzzworthy than mobile apps. Once you create the app, you will market it through outlets such as Apple’s App Store and the Android Market.
In this how-to article, you will find nine tactics provided by two experts in the field. The tactics cover a range of app store ranking topics: ranking factors for different platforms, using multiple traffic sources, and using organic users. They also answer why a worthwhile app is important, how app ratings improve app rankings, how app category choice can affect rankings, and more.