SUMMARY: Email databases need regular upkeep to stay healthy. Sometimes, they need more names; other times, they need subscribers to update their information. Occasionally, they need both.
This case study explains how Expedia CruiseShipCenters added more than 100,000 subscribers to its email list and got nearly twice as many to update their profiles. See how the team designed the campaign to achieve both goals through viral tactics, email marketing and more.