SUMMARY: Agencies and consultancies are on the front lines of social media innovations. We asked how their clients perceived the promise of social media investments to produce a measurable ROI for 2011.
Find out their answers in this week’s marketing research chart, based on survey results from more than 3,300 marketers.
"We have gone from none of our clients interested in social media management campaigns to it being our number one B2B product. We need to do it better and be the experts for our customers and we look to sites like MarketingSherpa to help us do that."
- Agency insight on client campaigns